How a systematic approach to campaign architecture and bidding strategy transformed an underperforming ad account into a revenue engine
Automotive . Shopify
30M SAR in 6 Months
Industry
Automotive Care
Business Type
Premium car detailing & protection services
Market
Saudi Arabia
Objective
Create a digital growth system to scale revenue.
The Situation
Despite strong offline presence and brand recognition in the Saudi automotive care market, the company lacked any reliable digital performance infrastructure.
01
No analytics or tracking tools installed.
02
Ad platforms use inaccurate data.
03
No centralized reporting or dashboard.
04
Campaigns launched without funnels.
Key Insight
The problem wasn't the product or the market—it was the system.
The real problem wasn’t traffic or budget — it was the absence of a data-driven system.
Without tracking, funnels, and unified reporting, scaling performance would always be random and inefficient.
The Strategy
The strategy focused on three parallel pillars:
Build a complete tracking ecosystem from scratch.
Restructure paid campaigns based on a full-funnel approach tied to measurable outcomes.
Create a unified performance dashboard for full visibility.
Execution
01Tracking System (Custom Implementation)
Since the website was fully custom-coded, a manual tracking setup was built using GTM and dataLayer
Implemented tools:
- Google Analytics 4
- Google Ads Conversion Tracking
- Meta Pixel
- Snap Pixel
- Mixpanel
Tracked events included:
view_item, add_to_cart, purchase, form submissions, and key user interactions across the funnel.
02Looker Studio Dashboard
Since the website was fully custom-coded, a manual tracking setup was built using GTM and dataLayer
Implemented tools:
- Google Analytics 4
- Google Ads Conversion Tracking
- Meta Pixel
- Snap Pixel
- Mixpanel
Tracked events included:
view_item, add_to_cart, purchase, form submissions, and key user interactions across the funnel.
03Campaign Restructuring
Since the website was fully custom-coded, a manual tracking setup was built using GTM and dataLayer
Implemented tools:
- Google Analytics 4
- Google Ads Conversion Tracking
- Meta Pixel
- Snap Pixel
- Mixpanel
Tracked events included:
view_item, add_to_cart, purchase, form submissions, and key user interactions across the funnel.
The Results
Total Revenue
SAR
0
M
6-month period
Ad Spend
SAR
0
M
Efficient allocation
ROAS
x
0
Return on ad spend
Total Purchases
0
Completed orders
Average Order Value
SAR
0
Per transaction
Growth Rate
%
0
vs previous period
The Takeaway
Growth doesn't come from tactics. It comes from systems.
Most businesses focus on what to do next. The real question is how to build infrastructure that compounds over time—where each optimization builds on the last, and performance becomes predictable rather than random.
That’s the difference between a campaign and a growth system.